3/5/2023 0 Comments Quest diagnostics tallahassee![]() We’re changing how people think about us-and diagnostics. The physical space of the lab environment removes traditional silos, inspires collaboration among colleagues and the new identity inspires understanding and action. ![]() Coinciding with the launch of the brand, Quest opened the “Lab of the Future,” one of most technologically advanced facilities in the world that brought together expertise from across Quest’s portfolio under one roof. As a rollout initiative, brand training and launch events were held around the country. The new brand reignited excitement internally and fueled new corporate partnerships. The overall expression is orderly, yet constantly transforming and illuminating. Based on a grid, and representing all the data, people and insights that comprise Quest, the shapes scale symmetrically to open up spaces and create a composition that reveals answers. The logo maintains the color green, the most prominent existing equity of the old Quest brand, yet the new green is embedded with a spark of illumination.Ī series of “highlighting graphics” form the basis of the identity. Quest Diagnostics Tallahassee, FL Posted: SeptemFull-Time Under direction of the manager/director, plan, organize, schedule and direct the work of the section in order to effectively maximize employees, equipment and material utilization within budgetary constraints while adhering to quality technical standards. It imparts a sense of confidence and focus, while generating energy and movement. ![]() The new logo is simple, clean, and precise. We developed the brand identity to convey the core idea: Quest delivers more than test results, it powers ACTIONS. Quest was determined to re-imagine Diagnostics, and elevate their value in the minds of all audiences.Įxtensive research with industry professionals, physicians and patients, revealed that all stakeholders had a similar ask from Quest “help me understand the issue, make decisions, and take action.” When choosing a lab, consider such extras as being able to schedule an appointment, get reminders and access test results anywhere. 70% of healthcare decisions are built on diagnostic tests, yet they are undervalued and seen as “just data” by physicians and providers.Īs a whole, the industry was trending towards commoditization, and Quest Diagnostics was not differentiated, or standing out as unique in the marketplace. Specialties: Good health starts with KNOWING.
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